Can customers find you?
What we read: How Google reads your pages: titles, descriptions, sitemaps, duplicates.
Pages that cannot be found do not exist. A single missing signal on every product page is a discount on all your organic traffic.
Six vitals, graded the way a customer, Google and an AI assistant see your site. Better or worse than last week, and why. In words you do not need a developer to read.
Nothing to install. Read from the outside, like everyone else who visits.
Lightweight scan, about 8 seconds: homepage, headers, robots, sitemap, structured data. Nothing is stored. A free account runs the full audit — a real browser, your key pages, weekly.
Every vital is scored 0–100 and graded A to F on a fixed, published rubric. The grade names what it would cost you; the report names what to change and hands it to whoever fixes it.
What we read: How Google reads your pages: titles, descriptions, sitemaps, duplicates.
Pages that cannot be found do not exist. A single missing signal on every product page is a discount on all your organic traffic.
What we read: Whether ten AI crawlers are allowed in, and whether your business is described in a form they can read.
Shoppers increasingly ask an assistant first. If your robots.txt tells eight of them to stay out, you are not in the answer.
What we read: The protections a reviewer checks first: encryption, browser safeguards, cookie handling, leaked versions.
Rarely costs revenue directly; frequently fails a partner or payment-provider review at the worst moment.
What we read: A real browser loading your home page and a key page, desktop and phone, three times.
Every 100 ms is a fraction of a percent of conversion. An uncached 1.2 MB homepage is paid for on every visit.
What we read: Whether the price, stock and rating you tell Google match what a shopper sees on the page.
Mismatches are the kind of problem that costs traffic suddenly rather than slowly: rich results are withdrawn in bulk.
What we read: Whether analytics, tag manager and ad pixels actually fire, including on the pages that sell.
What is not measured cannot be improved. A broken pixel is a marketing budget spent blind.
The same instrument reads your site every seven days, so when the number moves, one of three things happened, and the card says which.
A redesign, a new plugin, your agency’s work. Dated in the change log as improved or regressed, with the number it moved.
A certificate, a tag, a rule that started keeping crawlers out. Same log, same date — usually the week nobody was looking.
Google or the AI assistants start reading sites differently. We update the instrument, give it a new version, and label that week so it is never mistaken for your site getting worse.
A finding that disappears is Fixed. A new one that matters is Regressed. Small wobbles are not news: a vital has to move three points, or a measurement twenty percent, before it is logged.
Deploy on Tuesday. Read the log on Monday.
Their tools are good at their jobs, and each one reports to the person running it. Nobody watches the whole site the way a customer or Google does, and nobody reports to you. Keep the stack. Add the reading.
Reports to ops. Says nothing about whether the page that answered is any good.
One page, when they test it. Reports to themselves.
Deep on search. Reports monthly, in a deck they wrote.
Sees visitors once the tag fires. Silent when it stops.
Checks once, at review time, and tells you if you failed.
Decide daily whether to recommend you. Never tell you.
Read the way a stranger, a crawler and an assistant read it. Graded in plain words. Better or worse than last week, and why. Independent of whoever works on the site.
The full argument, tool by tool →Type the address. Nothing to install, no tag, no plugin, no access to your accounts.
One DNS record, added once. It grants no access and never expires. Until then you see the score and the grades; the detail waits for the owner.
Six grades, one score, and a dated log of what improved and what regressed — every month on Free, every week on Basic, on the same instrument each time, so the number only moves when your site does.
A number you can trust is one that knows what it did not measure. Every grade names its evidence, a fix returns exactly its points, and a check that could not run says so.
Same instrument on every plan: a Free card and a Basic card for the same site show the same score. Basic adds the cause, the cadence and the runs.